Gaming Industry In MENA: The Hunt For Top Gaming Talent
Author Name: Daniyal Chishti
The gaming industry in the MENA (Middle East and North Africa) region is rapidly expanding, with a growing number of companies entering the market. This growth has created a need for qualified professionals to fill various roles in game development, marketing, and other areas. However, recruiting for the gaming industry can be challenging due to a competitive job market, a lack of qualified candidates, and a lack of diversity and inclusion.
This blog explores the state of the gaming industry as well as the most in-demand career roles in the MENA region. Read on to learn more about one of the region’s most promising, developing sectors…
State Of The Gaming Industry In MENA
The MENA region is a rapidly growing market for the gaming industry. According to recent statistics, the region already has an estimated 377 million players, nearly the same as Europe’s 386 million players and significantly higher than America’s 210 million players.
The increasing mobility of people and the rise of smartphone users in the MENA region are driving the growth of mobile gaming. By 2025, the region’s smartphone user base is predicted to reach 565 million, which is a 200 million increase from the current figure. This growth in mobile gaming is reflected in the rise of games like PUBG Mobile and Garena Free Fire, which have gained immense popularity in the region.
Several factors are contributing to the surge in the gaming industry in the MENA region. A rise in the under-25 population, higher spending by current gamers, longer gameplay, a surge in advertising revenue fueled by the pandemic, and the spread of different virtual environments like the metaverse are cited as the major driving factors.
As per Newzoo, the global gaming market is expected to surpass $200 billion by the end of 2023. The MENA region is currently experiencing tremendous growth, attracting more and more video game development companies to set up shops in the region. Besides, major global publishers like Riot Games and Ubisoft are also expanding their regional operations to tap into this growth.
Moreover, the MENA region is predicted to have the most substantial increase in the gaming market globally by 2027. The number of players in the three largest markets – Saudi Arabia, the UAE, and Egypt – is predicted to hit 86 million by 2025. This rapid growth presents an excellent opportunity for gaming companies to expand their operations in the region and tap into the vast potential of the MENA gaming market.
In-demand Gaming Roles
If you are looking to start a career in the gaming industry in MENA or a gaming company looking to build a team of professionals to take your business to the next level, then check out the roles that are in the highest demand:
Software Engineering
Considered as the backbone of the gaming industry, software engineers are in charge of designing, developing, and testing the code that powers the games we love to play. They work closely with designers to turn game concepts into functioning products that meet the needs of gamers.
Software engineering roles in gaming require a deep understanding of programming languages such as C++, Java, and Python and experience with game engines such as Unity and Unreal Engine. The ability to work well in a team, meet deadlines, and communicate effectively is also critical.
Design
Design is another essential role in the gaming industry. Designers are responsible for creating the look and feel of games, from characters and environments to user interfaces and menus. They work closely with software engineers to ensure that the design elements of a game are seamlessly integrated with the underlying code.
Design roles in gaming require a high level of creativity and the ability to use software such as Adobe Photoshop and Illustrator. A degree in animation, graphic design, or a related field is often preferred, although experience in the field can be just as valuable.
Data and Analytics
Data and analytics have become increasingly important in the gaming industry. Data analysts help gaming companies understand user behaviour and make data-driven decisions to improve the game. They collect and analyze data on everything from player demographics to in-game purchases and use this information to create targeted marketing campaigns and improve the player experience.
Furthermore, data and analytic roles in gaming require a deep understanding of statistics and experience with data analysis tools such as Excel and Tableau. Familiarity with database technologies such as SQL is also valuable.
Product Roles
Product roles are responsible for ensuring that games are successful in the market. They work closely with the development team to create a product that meets the target audience’s needs. Product roles are responsible for everything from market research, pricing strategies, advertising, and promotion.
Moreover, product roles in gaming require excellent communication and project management skills, as well as an understanding of marketing principles. A degree in marketing, business, or a related field is often preferred.
Allow AIQU To Build Your Gaming Talent in MENA
The gaming industry in MENA region is witnessing an unprecedented surge in growth thanks to several driving factors. As the region’s gaming market continues to expand rapidly, it creates new opportunities for gaming companies and professionals looking to enter the industry. Recruiting the right talent for your gaming company can be daunting, but it doesn’t have to be. AIQU is a leading IT and tech recruitment company in the MENA region that specializes in helping companies build their dream tech teams.
Our team of experts understands the gaming industry and can help you find the right talent for your company. From software engineers to designers to data analysts, we have a pool of highly skilled professionals ready to join your team.
Contact us now to build your dream gaming team in the MENA region.
